Hey I'm Louie
Professional Crocheter / Motion Graphics Animator
Graphic Designer / Web Designer / All around creative guy
I started crocheting in high school, and over the years it has led me to different business ventures, creative projects, and a career in mixed media—motion graphics and video, as well as branding and design work with and for some of the biggest names in business today.
2016 – 2021
What began as a contract role in marketing quickly grew into a full-time creative management position including graphic design, motion graphics animation, video editing, publication design, voiceover work, and creative consultation.
Duties include:
• Editing scripts and creating both animated and live action videos
• Creating branded graphics
• Regularly providing voiceover work for videos
• Creating unique icons and graphics for newsletters and company visuals • Overseeing creative projects on both the customer and community side of the B2B business
2016 – Present
After completing a successful Kickstarter campaign to produce a how-to-crochet book and video series, I used the momentum and funds to launch a separate business called Club Crochet. The subscription service has since gained over 150k members and provides daily how-to resources for new and experienced crocheters.
Duties include:
• Designing and implementing a community-based subscription website
• Managing a team of moderators and admins for community upkeep
• Growing and maintaining a user base of thousands
• Loop and knot maintenance
• Managing daily online sales
• Creating hundreds of tutorial-based videos and webpages
• Stuffing supervisor
• Active email marketing strategy and automation
2008 – Present
Started in high school as an outlet for sharing my crocheted creations, Louie’s Loops quickly flourished as a business. Today, I sell one-of-a-kind and custom pieces I’ve made as well as provide tutorials and information for people learning to crochet.
Duties include:
• Designing and creating all photos, graphics, logos, websites, and eBooks
• Advertising and social media management
• Managing sales and building a substantial base of over 25k users
• Shooting and producing over 300 original videos